A couple of days after my last geocaching post Groundspeak announced an " introduce a friend " scheme. What a coincident. Basically a virtual badge will be added to your profile, if you're going caching with a muggle friend. I think nobody is under delusion that this will change the general trend but it seems to be more of a test. Groundspeak must be aware of the current downwards trend which begs the question: How did we get here? First let's have a look at other outdoor activities before we jump to any conclusions. Maybe outdoorsy things are going down in general and this is just how things are these days? Nope. That's not it. Everyone else is doing fine and hiking seems to be great. We do like that :) If you translate the search terms into German, the picture remains similar. Looking at the simple word "outdoor" the whole thing gets summed up quite nicely: Do you see Christmas time in there every year? Keep in mind this is only a ...